EXPANSION OF ROCDAY SP. Z O.O. (FORMERLY “ELEMENTS OF THE “PIOTR BŁĘCKI”) TO INTERNATIONAL MARKETS
ROCDAY sp. z o.o. (formerly “ELEMENTS Piotr Błęcki”) carried out the Project co-financed by the European Regional Development Fund under the name “Expansion of ELEMENTS Piotr Błęcki to international markets”. The project is implemented through participation in international bicycle fairs and events.
A key element in the development of export is effective access to international customers and the possibility of presenting the offer in person. The best and most effective way to get there is to exhibit at the biggest industry events. The main objective of the project is to reach new international customers (both from the B2B and B2C segments) by presenting the offer, brand and the way of action and cooperation concerning the sale of products at the two selected events – the largest bicycle festival in Europe (B2C) and the largest European trade fair (B2B). These activities have a direct impact on the dynamic growth of the number of both end-users and intermediaries.
In the short term, the activities translate into the development of sales, an increase in revenue of the company and will give the opportunity to improve trade service and cooperation in the creation of new projects. In the long-term perspective, the development of export will affect the following areas:
- It will open the possibility of working on innovative materials and technical solutions.
- It will allow increasing the volume of production.
- International customer portfolio reduces the impact of economic fluctuations on the company’s sales by providing greater stability and facilitating planning.
- Strengthen the brand by increasing the chance for further expansion.
- It will give the opportunity to create new jobs and develop outsourcing.
Action 1 – participation in the BIKE FESTIVAL RIVA DEL GARDA bicycle festival, Italy, 28.04.2018 – 01.05.2018
Action 2 – EUROBIKE bicycle fair, Germany, 08.07.2018 – 10.07.2018
EXPANSION OF THE IT SYSTEM SUPPORTING BUSINESS PROCESSES OF B2B AND CREATION OF A NEW B2C PLATFORM
ROCDAY sp. z o.o. (formerly “ELEMENTS Piotr Błęcki”) implemented a project co-financed within the Regional Operational Program of the Pomeranian Voivodeship for 2014-2020 under the name “Development of an IT system supporting B2B business processes and creation of a new B2C platform”. The following activities were carried out within the framework of the project:
Action 1 – purchase of computer hardware to implement and operate B2B and B2C system (portable computer with additional service protection for at least 3 years, computer accessories)
Action 2 – development of an IT system supporting B2B and B2C business processes (expansion of the system administration panel by streamlining the existing modules, adding new functionalities to the existing modules, creating new functionalities in the panel, creating an analysis module, changing the website interface, creating additional functionalities for individual customers).